How Your Home’s “Deal Breaker” Can Attract the Perfect Buyer
When you’re starting the process of selling your home, be prepared to see your home in a whole new light.
A really, really bright light. That’s because buyers will notice all the great things about your home...and also all the not-so-great features that you’ve learned to live with over the years. Small issues, like a creaky stair and outdated fixtures, are easily identified and fixed. However, there are potential issues that can’t be so easily resolved. In fact, they might be a “deal-breaker” that can turn off a potential buyer immediately.
Don’t panic just yet. A good real estate agent doesn’t just sell a house, they sell a house to the right buyer. In the case of “deal breakers,” what can seem like a negative to an average person might be something highly-sought by another. Or, with the right staging and a few strategic changes, the true opportunity can be made clear to even skeptical buyers. Here are a few of the most common scenarios where this can happen:
The deal-breaker: Your home is located on a Busy Street.
What was once a quiet street turned into a constant traffic jam on weekends due to the increasing tourist crowds. Or maybe your home backs to a busy Highway. Now it's time to sell your home and you are worried that the traffic noise will turn buyers away.
The bright side: Traffic noise doesn’t bother everyone.
Most likely your property was already located on a busy street when you purchased it. There must have been something that attracted you to this property anyway. Was it because it was convenient located nearby a very popular attraction or amenity? Was it a certain feature of the home that called your attention? We will help you highlight the positive features and selling points of your house to help buyers overcome the negatives. Some buyers won't be bothered by the traffic noise if the price is right and the home meets most of their criteria. You purchased this home for a reason, other buyers may feel the same way.
The deal-breaker: Your home is located next to an eyesore.
Your neighbors have very different ideas of what “tasteful” decor means, or a new business popped up that takes away from the whole neighborhood vibe of your block. Or, your home is located next to a cemetery — which never bothered you, but the view might turn off prospective buyers.
The bright side: That’s what landscaping is for.
While you can’t stop your neighbor from getting the mail in his robe, you can obscure a less-than-ideal view by rethinking your exterior landscaping. Privacy fences, hedges, bushes, and even trees help define your property line while hiding eyesores. It’s a small investment, but one that will pay off.
The deal-breaker: Your home doesn’t get any natural light.
It could be the floorplan, the angle of your lot or just bad luck with window placement, especially if you live in an older home. No matter what time of day, your home tends to have a cave-like feel that’s at odds with the light and airy look that most potential homeowners look for.
The bright side: Paint, window treatments and lighting go far to boost brightness.
You’d be surprised at what a difference re-painting your rooms can make in terms of natural light. Keep color choices simple and opt for a white shade that isn’t too stark, like Benjamin Moore’s Simply White (a favorite among decorators for small, dark rooms). Remove any heavy curtains in favor of sheer or linen panels — and while you’re at it, update any blinds you have. (Dusty, worn-out blinds can filter what little light into dim shadows.) Finally, subtly increase the lighting in any dark spaces. Instead of relying on just overhead or floor lights, add in table lamps at eye level, under-cabinet lights and task lighting. The type of lighting matters, too: Nix torchiere-style lights, which focus light upwards (creating dark shadows on either side). While you’re at it, replace any “soft white” bulbs, which cast yellowish tones, in favor of “bright white” bulbs.